You’re experienced enough to know that you can’t market to the entire Hispanic market the same way, but there are a multitude of ways to understand the market segments. Today we’re going to discuss immigration generations. We’re especially interested in the cultural trends—how do 1st, 2nd, and 3rd generation Hispanics feel about their culture?[Read more…]
Some marketers think that advertising is about clever headlines and beautiful visuals. Other marketers think that translating that ad into Spanish is a good Hispanic marketing strategy. We think those approaches miss a vital foundation. The best marketing begins with the *market*—understanding your customers’ wants and needs.[Read more…]
The point: Discover what makes the lives of Hispanics unique from non-Hispanics.
When you learn what motivates and excites them, you will learn how to appeal to them. That’s how you’ll reach Hispanics—by thinking how they think.[Read more…]
Hispanic culture is centered around people and relationships. Realizing this is essential for understanding and, therefore, reaching Hispanics. Their community philosophy influences how they interact with businesses, and it can be seen in two specific ways: their priorities and online activity.[Read more…]
This staggering statistic demands your business’s attention. Many companies would agree that ignoring the Hispanic market is a mistake. But most are unsure of how to reach them. And others still wonder if their particular business truly needs to market to Hispanics right now, or if they can push it off a little longer.[Read more…]
According to the U.S. Census Bureau and Pew Hispanic Center, the Hispanic population will make up 30% of the nation by July 1, 2050. This is exciting news for businesses, IF they decide to tap into the Hispanic culture and influence.
Most companies have seen this rising trend and are preparing to appeal to the Hispanic population. But now, the real question- how? How do you captivate an audience who’s culture is so different from America’s? How do you know that your message is being communicated effectively? Here’s some basic “do’s” and “don’ts” when advertising to Hispanics.[Read more…]
At UMG, we get a lot of questions from brands who what to reach the Hispanic market. By far, the most common question is: Where do I start? For a company that wants to start a Hispanic marketing program, that can be a daunting question. However, our approach to answering that question is very simple: Use a MAP. Although it sounds like what men refer to when they don’t want to ask for directions, here at UMG a MAP has a little different meaning.[Read more…]
2014 was a great year for UMG. If I had one word to describe our year, it would be “growth.” Our agency grew in a number of ways:[Read more…]
Today, after months of research, strategy and creative brainstorming, UMG presented Greenlink, the city of Greenville’s transportation system, with a Hispanic Market Action Plan. The plan included much research into the transportation sector and Greenville’s Hispanic community, and it included a comprehensive marketing plan.[Read more…]