UniComm Media Group (UMG), a full service, Hispanic advertising agency based in Greenville, SC, has added Luis Martinez as a new partner. Martinez, a digital, media and Hispanic corporate marketing leader at Denny’s, will add years of relevant brand expertise to UMG’s growth strategy.[Read more…]
The point: Discover what makes the lives of Hispanics unique from non-Hispanics.
When you learn what motivates and excites them, you will learn how to appeal to them. That’s how you’ll reach Hispanics—by thinking how they think.[Read more…]
Hispanic culture is centered around people and relationships. Realizing this is essential for understanding and, therefore, reaching Hispanics. Their community philosophy influences how they interact with businesses, and it can be seen in two specific ways: their priorities and online activity.[Read more…]
This staggering statistic demands your business’s attention. Many companies would agree that ignoring the Hispanic market is a mistake. But most are unsure of how to reach them. And others still wonder if their particular business truly needs to market to Hispanics right now, or if they can push it off a little longer.[Read more…]
According to the U.S. Census Bureau and Pew Hispanic Center, the Hispanic population will make up 30% of the nation by July 1, 2050. This is exciting news for businesses, IF they decide to tap into the Hispanic culture and influence.
Most companies have seen this rising trend and are preparing to appeal to the Hispanic population. But now, the real question- how? How do you captivate an audience who’s culture is so different from America’s? How do you know that your message is being communicated effectively? Here’s some basic “do’s” and “don’ts” when advertising to Hispanics.[Read more…]
At UMG, we get a lot of questions from brands who what to reach the Hispanic market. By far, the most common question is: Where do I start? For a company that wants to start a Hispanic marketing program, that can be a daunting question. However, our approach to answering that question is very simple: Use a MAP. Although it sounds like what men refer to when they don’t want to ask for directions, here at UMG a MAP has a little different meaning.[Read more…]
If you haven’t noticed, we do a lot of advertising for dental practices. We constantly fight against the boring while still pulling on the heartstrings and communicating our client’s value proposition.
Our latest challenge was a campaign for a pediatric dental office; so our imaginations went wild.[Read more…]
2014 was a great year for UMG. If I had one word to describe our year, it would be “growth.” Our agency grew in a number of ways:[Read more…]
Today, after months of research, strategy and creative brainstorming, UMG presented Greenlink, the city of Greenville’s transportation system, with a Hispanic Market Action Plan. The plan included much research into the transportation sector and Greenville’s Hispanic community, and it included a comprehensive marketing plan.[Read more…]
Do you sometimes feel that bidding on advertising projects is a losing game, requiring hours of research and free spec work?
We do too. Even with differing opinions about how agencies should respond to these kinds of opportunities, some thinking them wasteful or limiting to creativity, perhaps a positive perspective on the process still exists. Instead of killing creativity, the structure just might become a challenge that grows your team by leaps and bounds.[Read more…]