Unicomm Media Group (UMG) has always helped clients tell their stories to Hispanic consumers while maximizing their marketing dollars. Now, a new partnership is taking UMG’s ability to target and track specific market segments to the next level.
UMG has partnered with Resonate, a pioneer in consumer intelligence marketing. The partnership begins at an important time. With the post-browser cookie world just a year away, marketing leaders are looking for new ways to track the impact of digital marketing campaigns.
Resonate will help UMG clients experience a more seamless transition to post-cookie data collection.
“Resonate has allowed us to create the right Hispanic target persona with more than 14,000 data points and activate digital media plans against that target persona,” said Ramon Nieves-Lugo, principal and CEO of UMG. “We can minimize media spending waste and focus more on the brand’s target audience.”
Resonate, based in Reston, VA, already serves national brands, large and small ad agencies, and political and advocacy organizations. These clients partner with Resonate to gain a deeper understanding of their audience and how it thinks. A deeper understanding helps marketers to get even more results from their advertising budgets.
That’s one reason UMG chose to partner with Resonate.
“Targeting the right audience and measuring the impact of every marketing dollar continues to be top of mind among marketers,” Nieves-Lugo said.
At its core, marketing has always been about telling a company’s story to the right audience. The digital climate allows marketing leaders to measure and maximize the success of their campaigns. But marketing leaders for mid-sized companies don’t always have the time and resources to analyze data. As a result, these companies have to spend more to reach the same audience.
That’s a problem UMG can help solve. Now, with Resonate in UMG’s toolbox, marketing leaders have even more to gain from working with UMG when they want to reach the growing audience of Hispanic consumers.