Tuthill is an industrial manufacturer of pumps, blowers, vacuums, and meters headquartered in Burr Ridge, Illinois. Since their start in 1892, they have grown their enterprise by building multiple brands and being a competitive entity within the industry. Tuthill was looking to expand outside the U.S. market, and after a competitive bid process, they hired us to develop and execute a digital campaign for their fuel pump brand (Fill-Rite) in the Mexico market.
The Action Plan
Our first step was to figure out what specific markets should be targeted. We composed a list of target markets that would be the focus of our digital campaign efforts.
The State of Mexico
With the target markets identified, we focused on boosting search presence by developing SEO and identifying keywords that were heavily searched within those markets. We then produced and implemented strategically-placed ads and employed remarketing tactics to engage and maintain customer interest in the Fill-Rite brand, along with its products.
We more than doubled their click-through rate and are currently achieving an average of 450K impressions per month across Mexico.
Together with Tuthill, we have continued to consistently achieve the targeted metrics as we enter into our 4th round of campaign partnership.
Impressions per month