This staggering statistic demands your business’s attention. Many companies would agree that ignoring the Hispanic market is a mistake. But most are unsure of how to reach them. And others still wonder if their particular business truly needs to market to Hispanics right now, or if they can push it off a little longer.[Read more…]
According to the U.S. Census Bureau and Pew Hispanic Center, the Hispanic population will make up 30% of the nation by July 1, 2050. This is exciting news for businesses, IF they decide to tap into the Hispanic culture and influence.
Most companies have seen this rising trend and are preparing to appeal to the Hispanic population. But now, the real question- how? How do you captivate an audience who’s culture is so different from America’s? How do you know that your message is being communicated effectively? Here’s some basic “do’s” and “don’ts” when advertising to Hispanics.[Read more…]
At UMG, we get a lot of questions from brands who what to reach the Hispanic market. By far, the most common question is: Where do I start? For a company that wants to start a Hispanic marketing program, that can be a daunting question. However, our approach to answering that question is very simple: Use a MAP. Although it sounds like what men refer to when they don’t want to ask for directions, here at UMG a MAP has a little different meaning.[Read more…]
To read part 1 of our story, click here.
When we started the company, our agency space consisted of a 12″x18″ dry erase board, markers and more ideas than we could fit on that small board. We would list our target clients on our board as a reminder of who our big catches were. Because of that list, we would spend hours talking about how they made advertising decisions and how we could become a part of that process.[Read more…]
Wondering if you qualify to hire an ad agency? Maybe you think your business is still too small or your workload is unpredictable, but you’re probably more qualified than you think. Either way, never hesitate to look into your options. Many agencies are willing to work even with small businesses and will help you customize their services.[Read more…]
Everyone has a story to tell. It’s part of what makes us unique. Our personal backgrounds shape the way we are and how we live our lives. We learn from past mistakes, we fondly remember moments spent with loved ones, and we spend many hours looking back through old pictures and scrapbooks.
As an agency, our story is no different. We love to tell our story every chance we get. We believe that where we came from is an integral part of who we are today, how we run our agency and what we want our agency to be in the future. UMG’s story is one built on family, entrepreneurship and a desire to enhance our culture.[Read more…]