This staggering statistic demands your business’s attention. Many companies would agree that ignoring the Hispanic market is a mistake. But most are unsure of how to reach them. And others still wonder if their particular business truly needs to market to Hispanics right now, or if they can push it off a little longer.[Read more…]
According to the U.S. Census Bureau and Pew Hispanic Center, the Hispanic population will make up 30% of the nation by July 1, 2050. This is exciting news for businesses, IF they decide to tap into the Hispanic culture and influence.
Most companies have seen this rising trend and are preparing to appeal to the Hispanic population. But now, the real question- how? How do you captivate an audience who’s culture is so different from America’s? How do you know that your message is being communicated effectively? Here’s some basic “do’s” and “don’ts” when advertising to Hispanics.[Read more…]
Do you sometimes feel that bidding on advertising projects is a losing game, requiring hours of research and free spec work?
We do too. Even with differing opinions about how agencies should respond to these kinds of opportunities, some thinking them wasteful or limiting to creativity, perhaps a positive perspective on the process still exists. Instead of killing creativity, the structure just might become a challenge that grows your team by leaps and bounds.[Read more…]
by Brittany Gibson
What does an ad agency do exactly?
My idea: They draw you in with their catchy phrases, beautiful pictures and wonderful ideas of what could be and what you could have, if only you would ______.
Behind the scenes, I imagined it to look like a picture out of marketing text book. There would be a perfect setting of food at a conference table–pastries, danishes, donuts and the token bowl of fruit just to make people think we’re healthy. Of course, there would be a full-service espresso machine with our very own barista (named Taylor, of course) who would know each person’s specialized drink.[Read more…]
One of the first projects Emma tackled at UMG was creating a catchy but evergreen billboard design for one of the CDA offices. The board would be mainly promotional and would be placed in a small-town location. We needed to catch the attention of potential patients while still presenting them with basic information. The solution ended up being more fun than anything.[Read more…]
This past quarter, UMG launched a marketing blitz for SC Orthodontics Group.
The group wanted to announce a new orthodontic dentist at their Columbia office and attract new patients.
Not only did the campaign require a turnaround of less than two weeks, but our creative team struggled to choose the best messaging angle. However, this campaign turned out to be one of our most successful yet.[Read more…]
We recently launched an ad campaign for our client, Carolina Dental Alliance, that targets Hispanics in South Carolina. The premise centers on two key concepts:[Read more…]
Jan. 31, 2014, Greenville, S.C. — Carolina Dental Alliance has chosen UniComm Media Group, LLC to develop and implement outreach efforts to both the general and Hispanic markets.
“Our company is committed to becoming active in our community and fulfilling its dental needs,” said Dr. Jim Nasim, DMD, dental director for Carolina Dental Alliance. “I feel that there is a large void, specifically in our local Hispanic population, in regards to oral education and the availability of quality dental care. CDA will offer Spanish-speaking staff in our modern, centrally located Cherrydale office to encourage better communication between our patients and doctors.”[Read more…]