Have you ever wondered if you could expand your brand’s audience to include Hispanics by running a Spanish version of your English social media page? We can tell you from personal experience what this looks like.
In summary, this takes significant internal management for us but is a mere 30 minute blip each month on our client’s calendar.
- Our account coordinator who also speaks Spanish fluently reviews and responds to audience questions on a weekly basis
- We use a social media management platform for easy reporting
- We’ve set up social messaging bots in Spanish to answer routine questions for those frequently asked questions such as “Where can I go fishing”
- We created a landing page in Spanish for our client, which has been a handy link to share for centralized information on basic fishing topics for Hispanics in Virginia
While that may look time-intensive, it actually has only gotten smoother for us each month. Our recommendation is to find at least one person or agency who can manage the content and keep it moving forward so that it’s barely a 30-minute blip on the rest of your team’s monthly radar!
Do you want help creating and managing a Spanish Facebook page for your brand? Contact us.