The Hispanic market had $1.7 trillion in spending power in 2017.
To reach this fast-growing market, you need to understand the influential segments of the Hispanic population.
In our whitepaper, “Hispanic Marketing: A Segmented Approach for Growing Brands,” you will:
meet the three major Hispanic segments,
learn about their motivations, and
discover their media habits.
These insights are based on data from the Mosaic model, which segments all U.S. households. Research, data sorting, and insight identification were completed in partnership with a team of student-analysts from a top-tier university.
Put it to Work
You need this research to make a difference for your brand, so we’ve specifically designed the whitepaper as an actionable resource.
Media consumption for each segment is provided in easy-to-reference charts, perfect for printing and sticking above your desk or on the community board.
The paper ends with examples of how to put this data to work in your marketing efforts within the U.S. Hispanic market.
Download the Whitepaper
About UniComm Media Group, LLC
UMG is an ad agency exclusively focused on helping brands reach the Hispanic Market. Founded and led by two Hispanic brothers, UMG combines deep cultural understanding with data-based market insights to help companies connect with the Hispanic Market through effective communications and compelling creative.