Influencer marketing. It’s a new and effective way for companies to put their products and services in front of the right consumers. Understandably, a lot of marketing leaders have questions about how to use this new resource:
- Can marketing leaders make deals, directly, with influencers on social media?
- How can marketing leaders find the influencers who have the right audience?
- How do companies track the effects of dollars spent on influencer marketing?
Unicomm Media Group (UMG), which helps companies share their stories with the growing Hispanic community, has been looking for the best answers to these questions. This search for solutions has led UMG into a new partnership with Influential, the world’s leading leverager of influencer marketing.
“With the rise of influencer marketing, especially nano-influencers, we knew that brands would need a strategic partner to help them navigate this complex influencer network,” said Ramon Nieves-Lugo, principal and CEO of UMG.
Partnering with Influential gives UMG’s clients access to more than 3 million social media influencers — along with the industry-leading artificial intelligence that partners brands with the right influencers. Influential is trusted by Fortune 500 brands such as Ford Motor Co., the NBA, and McDonald’s.
“As a strategic partner for Influential, we can help brands identify the right Hispanic influencers and better understand the return when they activate an influencer campaign through the Influential platform,” Nieves-Lugo said.
The new partnership benefits Influential, too. Through UMG, the Los Angeles-based company can explore the nuances of Hispanic communities to learn how Hispanic consumers respond to marketing efforts. These nuances come naturally to UMG which exists to help companies connect with the growing Hispanic market.
“As the largest influencer marketing company, our long-held belief at Influential is that we have a responsibility to champion diversity in the social media ecosystem,” Latarria Coy, Head of Ethical Media at Influential, said in a news release. “This partnership with UMG will give the Hispanic community the representation that they have been looking for in the content they consume.”
Partnering with Influential provides UMG’s clients with another way to share compelling and integrated stories so they can better stand out in today’s crowded, competitive landscape. Like all the best venues for digital marketing, the results of influential marketing can be tracked so marketing directors can see the effects of their investment.