This past quarter, UMG launched a marketing blitz for SC Orthodontics Group.
The group wanted to announce a new orthodontic dentist at their Columbia office and attract new patients.
Not only did the campaign require a turnaround of less than two weeks, but our creative team struggled to choose the best messaging angle. However, this campaign turned out to be one of our most successful yet.
Our results were over and above what we projected.
We began by creating a catchy, easily-remembered URL as a landing page–MyAffordableBraces.com. All advertising materials would display this URL and lead viewers to the page.
Design elements were simple, two-toned and modern, and the content was light.
Offer: Complete Braces Packages starting at $—-. Plus free, initial consultation.
Messaging: Challenge the concept that families have to put their lives on hold for braces.
Execution: The blitz included landing page, digital billboards, online search and display ads, direct mailers, email newsletters, TV and radio.