We recently launched an ad campaign for our client, Carolina Dental Alliance, that targets Hispanics in South Carolina. The premise centers on two key concepts:
- Research shows that most Hispanics will not visit a dentist for an oral condition unless that condition adversely affects their quality of life.
- Food in the Hispanic community is an essential part of enjoying life. Hispanics gather around meals for many of their social and family gatherings.
Using these two ideas, our creative team developed an ad series that made consumers stop and think about what it’s really like to go through life with oral pain.