Like most Americans, Hispanics are currently trying to find a “new normal” amidst a pandemic, an election year, and renewed conversations around race relations.
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How Does Tax Season Impact Marketing to American Hispanics?
The Hispanic community continues to grow each year. The spending power of the more than 57 million Hispanics in the U.S. offers a unique opportunity for retailers, manufacturers, the food industry, the health industry, and other brands in the consumer space. In fact, marketing industry research suggests that Hispanic spending increases across the automotive, retail, consumer goods, financial services, and insurance sectors throughout tax season.
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Conversations Trending in the Hispanic Market
As more Hispanic families stay at home, Latinos are more active online. At UMG, we want to show you what they are talking about and how they are engaging online.
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