At UMG, we partner with ambitious brands looking to accelerate their growth by tapping into the power of the Hispanic market, which is expected to grow by over 60% in the next 20 years. As we discuss sources for ideas, we often refer to the groundwork laid by major players in the space. While no one brand or campaign should serve as a copy and paste for your own efforts, we have often found that those at the forefront of connecting with the Hispanic market exemplify many noteworthy qualities. They offer examples to derive lessons from, and examples to leverage as we work to create impactful strategies, media plans, and creative that drive business results.

[Read more…]

Read More

American Hispanics have been hit hard in 2020. Due to language barriers in certain areas, many businesses in America don’t know how Hispanics have been impacted or how to help.

To grow understanding for businesses that employ Hispanics or seek to reach Hispanics with their services, on July 23, 2020 we sat down with Maria Cristina Rios, a recognized marketing leader specializing in retail, multicultural and event marketing, including every aspect of promotional strategy from creative to media.

[Read more…]

Read More

Have you ever wondered if you could expand your brand’s audience to include Hispanics by running a Spanish version of your English social media page? We can tell you from personal experience what this looks like.

[Read more…]

Read More