The Hispanic consumer is beginning to spend less and focus on saving while they worry about high prices and job security. The “Chart of Week” examines how different generational Hispanic cohorts spend.
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UMG and Resonate: A New Partnership for Post-Cookie Data Analysis
Unicomm Media Group (UMG) has always helped clients tell their stories to Hispanic consumers while maximizing their marketing dollars. Now, a new partnership is taking UMG’s ability to target and track specific market segments to the next level.
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Influential Helps UMG Clients Connect with Emerging Hispanic Influencers
Influencer marketing. It’s a new and effective way for companies to put their products and services in front of the right consumers. Understandably, a lot of marketing leaders have questions about how to use this new resource:
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