UniComm Media Group is thrilled to announce that its CEO, Ramon Nieves-Lugo, has been nominated as one of Greenville’s 50 Most Influential people!
Read More
Latest
Hispanic Heritage Focus: Celebrating Three Kings Day
2020 is well underway, but we wanted to take a minute to reflect on our favorite holiday. In many countries, Christmas or New Year’s gets the most attention, but for many Hispanic cultures, it’s Three Kings Day (a.k.a., Epiphany) that, quite literally, takes the cake. This year, in honor of UMG’s 10th anniversary, we wanted to celebrate Three Kings Day in a special way, so we commissioned local Greenville sculptor, Doug Young, to create a 3 Kings bas-relief for our clients. Here, we want to dive a little deeper into how Hispanic cultures around the world celebrate Three Kings Day.
Read More
The UMG Story Part 2: Strategy
To read part 1 of our story, click here.
When we started the company, our agency space consisted of a 12″x18″ dry erase board, markers and more ideas than we could fit on that small board. We would list our target clients on our board as a reminder of who our big catches were. Because of that list, we would spend hours talking about how they made advertising decisions and how we could become a part of that process.
Read More