Jan. 31, 2014, Greenville, S.C. — Carolina Dental Alliance has chosen UniComm Media Group, LLC to develop and implement outreach efforts to both the general and Hispanic markets.
“Our company is committed to becoming active in our community and fulfilling its dental needs,” said Dr. Jim Nasim, DMD, dental director for Carolina Dental Alliance. “I feel that there is a large void, specifically in our local Hispanic population, in regards to oral education and the availability of quality dental care. CDA will offer Spanish-speaking staff in our modern, centrally located Cherrydale office to encourage better communication between our patients and doctors.”
Unicomm Media Group will work with Carolina Dental Alliance to reach this population through dental health awareness campaigns, support of Hispanic community efforts and culturally relevant marketing and advertising practices.
“We continue to partner with organizations that understand the importance of the Hispanic community in the Upstate, and we look forward to growing our partnership with a brand like Carolina Dental Alliance and its offices in the upstate area,” said Ramon Nieves-Lugo, Unicomm’s chief marketing officer. “At UMG, we believe in this partnership because the client delivers personalized service in local communities with the backing of a great and strong brand.”
About Carolina Dental Alliance
Carolina Dental Alliance has eight offices in Upstate South Carolina with doctors who live and work in the community. We are not a franchise. CDA offers modern facilities run by highly trained doctors who pride themselves on offering quality dental care in a caring, low-stress environment.
We offer a full range of services, including cleanings, fillings, root canals, crowns, bridges, dentures, implants and orthodontics. CDA aims to improve the lives of its patients through healthy, confident smiles.
About UniComm Media Group, LLC
UniComm Media Group is a full-service Hispanic market advertising agency based in Greenville, S.C. UMG helps companies connect with the multicultural marketplace through exceptional strategies, effective communications, compelling creative and measurable results.
UniComm Media Group believes in a strategy with positive end results. Its team implements strategies ranging from the tried-and-true to the experimental. At the end of the day, UniComm Media Group ensures that each client’s marketing program is on-brand, on-message and resonating with the target audience.