One of the first projects Emma tackled at UMG was creating a catchy but evergreen billboard design for one of the CDA offices. The board would be mainly promotional and would be placed in a small-town location. We needed to catch the attention of potential patients while still presenting them with basic information. The solution ended up being more fun than anything.

After choosing a font and printing out the text, Emma layered transparencies over the printed words and traced them with toothpaste. The design only required about 2 bottles.

After photographing the toothpaste words, Emma uploaded the shots to Adobe Photoshop to clean up the details.

And there you have it. A minty fresh deal.