You’re experienced enough to know that you can’t market to the entire Hispanic market the same way, but there are a multitude of ways to understand the market segments. Today we’re going to discuss immigration generations. We’re especially interested in the cultural trends—how do 1st, 2nd, and 3rd generation Hispanics feel about their culture?
UniComm Media Group Announces New Partnership
UniComm Media Group (UMG), a full service, Hispanic advertising agency based in Greenville, SC, has added Luis Martinez as a new partner. Martinez, a digital, media and Hispanic corporate marketing leader at Denny’s, will add years of relevant brand expertise to UMG’s growth strategy.
The Three C’s of Hispanic Marketing for Financial Institutions (Part III)
The point: Discover what makes the lives of Hispanics unique from non-Hispanics.
When you learn what motivates and excites them, you will learn how to appeal to them. That’s how you’ll reach Hispanics—by thinking how they think.
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