When we created this campaign for the Latino Communications Community Development Corporation (LCCDC), COVID-19 was infecting the Hispanic community at a rapid pace; about 15% of South Carolina’s COVID-19 confirmed cases were coming from the Hispanic community (especially in Greenville and Charleston).
The Hispanic community continues to grow each year. The spending power of the more than 57 million Hispanics in the U.S. offers a unique opportunity for retailers, manufacturers, the food industry, the health industry, and other brands in the consumer space. In fact, marketing industry research suggests that Hispanic spending increases across the automotive, retail, consumer goods, financial services, and insurance sectors throughout tax season.
As more Hispanic families stay at home, Latinos are more active online. At UMG, we want to show you what they are talking about and how they are engaging online.