Barely out of their teens and with their mother serving as the President of the Hispanic Chamber of Commerce, Ramon and Gustavo Nieves entered the world of Hispanic marketing much earlier than most. Ramon, with a natural gift for sales, served as the Chamber's Head of Marketing. It was here where he learned that while local businesses had a strong desire to market to Hispanic consumers, they had no idea how to go about it. It was this single fact alone that would change the trajectory of both their careers.

Gustavo would leave behind a successful computer repair company to join his brother full-time, and with a small whiteboard for brainstorming and $600 in seed funding, they created a logo, business cards, and a website. Just like that, from the comfort of their childhood bedrooms, the very first Hispanic agency in South Carolina was born.

All the way through college and business school, they kept growing the business. Ramon hunted down leads and engaged prospective clients, while Gustavo built websites and handled billing and product management. Every penny they made got reinvested into the company. Their first paying client, a small local jewelry shop in need of a business plan, provided the early momentum they needed to further their roster. A Colombian accountant in Simpsonville was next, which provided them the necessary momentum to pick up larger clients like Prisma Health.

Now, the Nieves brothers and their partners still own the only Hispanic Agency in SC; only now it’s grown into a million-dollar business with a team of about 20 and multiple great clients on retainer.