(Greenville, SC) January 19, 2021 – UniComm Media Group (UMG) was recently selected by Corteva Agriscience, a major American agricultural chemical and seed company, to create a Hispanic marketing action plan to advance Sentricon, the number one brand in termite protection, among Hispanic owners.
UMG is a full service, advertising agency based in Greenville, South Carolina, with exceptional capabilities in marketing to the Hispanic community. UMG not only has the data capabilities to detect unique audiences, but also the creative abilities to connect with those audiences.
UMG understands the nuances between different Hispanic market segments, particularly regarding their media consumption and their language preferences. UMG has developed ideas, shared insights, and shaped a marketing plan for Sentricon to connect with Hispanic homeowners in the Miami, Orlando, and Houston markets.
“We are very excited to partner with the leading brand in the pest control industry,” said Ramon Nieves-Lugo, principal of UniComm Media Group. “We know that the pest control industry is a growing market and bringing the Sentricon brand to the Hispanic community is going to be exciting for our team and our client.
Sentricon’s Nicholas Browne stated, “Protecting property within our communities is something we pride ourselves in. We are excited to partner with the team at UMG and continue to help carry that through.”
UMG’s campaign entitled “Take Your House off the Menu” will focus on informing Miami and Houston homeowners of the dangers of termite infestation and the affordable solutions Sentricon has for dealing with the hungry munchers. The campaign will also address common pitfalls of amateur termite handling, and why it’s better to leave taking on termites to the pros!
UMG was founded in 2009 with the goal of elevating client brands and enhancing the Hispanic culture through focused market strategies. UMG today services clients in the health care, legal practice, home product, technology and sports entertainment sectors.
Visit umg.agency to explore how we can help you connect with your target audience.