Today, after months of research, strategy and creative brainstorming, UMG presented Greenlink, the city of Greenville’s transportation system, with a Hispanic Market Action Plan. The plan included much research into the transportation sector and Greenville’s Hispanic community, and it included a comprehensive marketing plan.Read More
One of the first projects Emma tackled at UMG was creating a catchy but evergreen billboard design for one of the CDA offices. The board would be mainly promotional and would be placed in a small-town location. We needed to catch the attention of potential patients while still presenting them with basic information. The solution ended up being more fun than anything.Read More
This past quarter, UMG launched a marketing blitz for SC Orthodontics Group.
The group wanted to announce a new orthodontic dentist at their Columbia office and attract new patients.
Not only did the campaign require a turnaround of less than two weeks, but our creative team struggled to choose the best messaging angle. However, this campaign turned out to be one of our most successful yet.Read More