You’re experienced enough to know that you can’t market to the entire Hispanic market the same way, but there are a multitude of ways to understand the market segments. Today we’re going to discuss […]
According to the U.S. Census Bureau and Pew Hispanic Center, the Hispanic population will make up 30% of the nation by July 1, 2050. This is exciting news for businesses, IF they decide to tap into the Hispanic culture and influence.
Most companies have seen this rising trend and are preparing to appeal to the Hispanic population. But now, the real question- how? How do you captivate an audience who’s culture is so different from America’s? How do you know that your message is being communicated effectively? Here’s some basic “do’s” and “don’ts” when advertising to Hispanics.Read More
At UMG, we get a lot of questions from brands who what to reach the Hispanic market. By far, the most common question is: Where do I start? For a company that wants to start a Hispanic marketing program, that can be a daunting question. However, our approach to answering that question is very simple: Use a MAP. Although it sounds like what men refer to when they don’t want to ask for directions, here at UMG a MAP has a little different meaning.Read More
Today, after months of research, strategy and creative brainstorming, UMG presented Greenlink, the city of Greenville’s transportation system, with a Hispanic Market Action Plan. The plan included much research into the transportation sector and Greenville’s Hispanic community, and it included a comprehensive marketing plan.Read More
Do you sometimes feel that bidding on advertising projects is a losing game, requiring hours of research and free spec work?
We do too. Even with differing opinions about how agencies should respond to these kinds of opportunities, some thinking them wasteful or limiting to creativity, perhaps a positive perspective on the process still exists. Instead of killing creativity, the structure just might become a challenge that grows your team by leaps and bounds.Read More
You may not often see your agency’s creative team. An account executive with business and marketing expertise is the face of the agency, helping you through budgets, strategy and results. But what you may not consider is the fact that your account executive takes all those carefully typed notes back to writers and designers.
You may have all kinds of ideas regarding promotions, events and campaigns, but no matter how clever or unprecedented, these ideas can’t go out to meet the world on their own two feet. They have to be carefully packaged. This packaging takes time. It also takes expertise and a knowledge of basic design rules.Read More
One of the first projects Emma tackled at UMG was creating a catchy but evergreen billboard design for one of the CDA offices. The board would be mainly promotional and would be placed in a small-town location. We needed to catch the attention of potential patients while still presenting them with basic information. The solution ended up being more fun than anything.Read More
This past quarter, UMG launched a marketing blitz for SC Orthodontics Group.
The group wanted to announce a new orthodontic dentist at their Columbia office and attract new patients.
Not only did the campaign require a turnaround of less than two weeks, but our creative team struggled to choose the best messaging angle. However, this campaign turned out to be one of our most successful yet.Read More
To read part 1 of our story, click here.
When we started the company, our agency space consisted of a 12″x18″ dry erase board, markers and more ideas than we could fit on that small board. We would list our target clients on our board as a reminder of who our big catches were. Because of that list, we would spend hours talking about how they made advertising decisions and how we could become a part of that process.Read More