Celebrating Hispanic Heritage Month with Valuable Insights As we celebrate Hispanic Heritage Month, UniComm Media Group is thrilled to unveil our latest whitepaper: “Hispanic Market Segmentation for Brands.” This year, we’ve expanded on our […]
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Unveiling UniComm Media Group’s Latest Whitepaper: Empowering Brands to Make Meaningful Connections This Hispanic Heritage Month
Celebrating Hispanic Heritage Month with Valuable Insights
As we celebrate Hispanic Heritage Month, UniComm Media Group is thrilled to unveil our latest whitepaper: “Hispanic Market Segmentation for Brands.” This year, we’ve expanded on our commitment to deliver actionable insights to brands aiming to make an impact in the ever-evolving Hispanic market.
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Unemployment Rate and Labor Participation By Race & Ethnicity
The latest jobs report for April 2023 has shown that the economic recovery is continuing to gain momentum, with promising trends emerging for different demographic groups. Among the key takeaways are declining unemployment rates for Black and Hispanic workers, which have reached their lowest levels in recent years. This data could have significant implications for marketers looking to understand the economic trends that could shape consumer behavior and purchasing power in these demographic groups. As businesses seek to capture the attention of diverse consumer segments, understanding the nuances of these trends could be a key factor in driving growth and success.
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Marketing to Hispanic Travelers: How to Reach Different Generations with Your Message
As the summer season approaches, the travel industry is gearing up to meet the demands of consumers who are eager to explore new destinations or revisit familiar places. However, travel patterns can vary widely among different demographic groups, including Hispanic cohorts. In this chart of the week, we will take a closer look at the travel patterns of Hispanic Baby Boomers, Gen X, Millennials, and Gen Z. By analyzing the Travel Pattern Percentage and Travel Pattern Index data for each group; we can gain insights into their travel preferences, which can be valuable for travel industry professionals looking to provide tailored experiences that meet the unique needs and expectations of each generation.
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Consumers are Cutting Back on Restaurant Visits Amid Rising Inflation, but Hispanics are Still a Significant Force in the Industry
Amidst rising inflation, consumer spending on restaurant visits has been declining. However, Hispanics continue to play a significant role in the industry.
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Unlocking Hispanic Consumer Mindsets: Quality, Brand Loyalty, and Price Insights
Understanding consumer behavior is crucial for businesses to thrive in today’s diverse marketplace. One prominent demographic with distinct preferences and priorities is the Hispanic consumer group. With their significant presence, gaining insights into their behavior is essential. In this week’s chart, we delve into the key findings on Hispanic consumer behavior, highlighting their inclination towards quality over price and brand, their strong brand loyalty, and the minority segment that prioritizes price considerations. By recognizing and leveraging these patterns, businesses can effectively engage with Hispanic consumers, capturing their attention and fostering long-lasting relationships built on shared values.
Read MoreHispanic Spending By Generational Co-Hort
The Hispanic consumer is beginning to spend less and focus on saving while they worry about high prices and job security. The “Chart of Week” examines how different generational Hispanic cohorts spend.
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UMG and Resonate: A New Partnership for Post-Cookie Data Analysis
Unicomm Media Group (UMG) has always helped clients tell their stories to Hispanic consumers while maximizing their marketing dollars. Now, a new partnership is taking UMG’s ability to target and track specific market segments to the next level.
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Influential Helps UMG Clients Connect with Emerging Hispanic Influencers
Influencer marketing. It’s a new and effective way for companies to put their products and services in front of the right consumers. Understandably, a lot of marketing leaders have questions about how to use this new resource:
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The National Network of Landscape Professionals Partners with UMG for Hispanic Marketing
The National Association of Landscape Professionals Selects UniComm Media Group To Launch New National Media Campaign for the Latino Landscape Network
(Greenville, S.C. – December 9, 2021) – The National Association of Landscape Professionals has retained UniComm Media Group (UMG), a full service, Hispanic advertising agency, to launch a national brand awareness campaign for members of the Latino Landscape Network (LLN), whose mission is to connect and empower Latino landscape professionals in the United States.
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Brands Winning with the Hispanic Market: Lessons from Kia
Kia: Entering a Saturated Hispanic Market
Kia entered the US Market in the 90s, at a time where there were already many established brands: Ford, Toyota, and Nissan, to name a few. These brands had already been making investments in not only the American market but with Hispanics in particular, for many years prior to Kia’s arrival. Thus, in order for Kia to be successful, it had to make meaningful investments to get in front of the Hispanic audience.
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