UMG’s latest whitepaper leverages data on where the US Hispanic Market spends time to derive meaningful and actionable insight for marketers that are either new to the Hispanic Market opportunity or are looking to […]
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How Can I Develop Customer Experience Marketing for my Brand?
In our last post, we talked about Customer Experience Marketing and gave examples of how clients have used it to advance their brands. To recap briefly, Customer Experience Marketing is a marketing strategy that focuses on how your customers feel about their experience with your brand. It’s especially effective for marketers targeting a particular client segment or trouble-shooting downward trends in marketing conversions. How can you incorporate Customer Experience Marketing into your marketing strategy?
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What Is Customer Experience Marketing and Do You Need It in Your Marketing Plan?
Customer Experience Marketing is a marketing strategy that focuses on how your customers feel about their experience with your brand. Notice, that’s how your customers actually feel, not how your top executives think your customers feel.
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Location Data Offers Key Insights Into the Hispanic Market
UMG’s latest whitepaper leverages data on where the US Hispanic Market spends time to derive meaningful and actionable insight for marketers that are either new to the Hispanic Market opportunity or are looking to enhance their current efforts. [Read more…]
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The Online Hispanic Consumer Profile
It’s not surprising that the online U.S. Hispanic market has been steadily growing for a few years. As we continue to grow with our clients in this amazing space, we discovered the common misconception that Hispanics rely on and consume traditional media more than mainstream U.S. consumers. [Read more…]
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Lost in Translation
Hispanics are making up more and more of the 327 million sized US population. Of the three major minority groups in the US (Asian, Black, Hispanic), Hispanics make up the largest slice of that pie. [Read more...]
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Cultural Trends in Immigration Generations
You’re experienced enough to know that you can’t market to the entire Hispanic market the same way, but there are a multitude of ways to understand the market segments. Today we’re going to discuss immigration generations. We’re especially interested in the cultural trends—how do 1st, 2nd, and 3rd generation Hispanics feel about their culture?
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HBC Spotlight: Ramon Nieves
Our CEO, Ramon Nieves-Lugo, was recently featured by the Greenville Chamber of Commerce in connection with his work on the Hispanic Business Council:
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How Market Research Makes Your Marketing More Powerful
Some marketers think that advertising is about clever headlines and beautiful visuals. Other marketers think that translating that ad into Spanish is a good Hispanic marketing strategy. We think those approaches miss a vital foundation. The best marketing begins with the *market*—understanding your customers’ wants and needs.
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Ramon Nieves-Lugo featured on UBJ Cover
Our coverboy strikes again with Upstate Business Journal!
Our CEO, Ramon Nieves-Lugo, was recently featured on the cover of the Upstate Business Journal, a leading business publication here in Greenville. The article inside describes Ramon’s role in bridging language and cultural gaps at Greenville’s annual “Fall for Greenville” celebration, and tells a little of our history as a Hispanic ad agency:
Read MoreUniComm Media Group Announces New Partnership
UniComm Media Group (UMG), a full service, Hispanic advertising agency based in Greenville, SC, has added Luis Martinez as a new partner. Martinez, a digital, media and Hispanic corporate marketing leader at Denny’s, will add years of relevant brand expertise to UMG’s growth strategy.
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