You’re experienced enough to know that you can’t market to the entire Hispanic market the same way, but there are a multitude of ways to understand the market segments. Today we’re going to discuss […]
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Lost in Translation
Hispanics are making up more and more of the 327 million sized US population. Of the three major minority groups in the US (Asian, Black, Hispanic), Hispanics make up the largest slice of that pie. [Read more...]
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Cultural Trends in Immigration Generations
You’re experienced enough to know that you can’t market to the entire Hispanic market the same way, but there are a multitude of ways to understand the market segments. Today we’re going to discuss immigration generations. We’re especially interested in the cultural trends—how do 1st, 2nd, and 3rd generation Hispanics feel about their culture?
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HBC Spotlight: Ramon Nieves
Our CEO, Ramon Nieves-Lugo, was recently featured by the Greenville Chamber of Commerce in connection with his work on the Hispanic Business Council:
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How Market Research Makes Your Marketing More Powerful
Some marketers think that advertising is about clever headlines and beautiful visuals. Other marketers think that translating that ad into Spanish is a good Hispanic marketing strategy. We think those approaches miss a vital foundation. The best marketing begins with the *market*—understanding your customers’ wants and needs.
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Ramon Nieves-Lugo featured on UBJ Cover
Our coverboy strikes again with Upstate Business Journal!
Our CEO, Ramon Nieves-Lugo, was recently featured on the cover of the Upstate Business Journal, a leading business publication here in Greenville. The article inside describes Ramon’s role in bridging language and cultural gaps at Greenville’s annual “Fall for Greenville” celebration, and tells a little of our history as a Hispanic ad agency:
Read MoreUniComm Media Group Announces New Partnership
UniComm Media Group (UMG), a full service, Hispanic advertising agency based in Greenville, SC, has added Luis Martinez as a new partner. Martinez, a digital, media and Hispanic corporate marketing leader at Denny’s, will add years of relevant brand expertise to UMG’s growth strategy.
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Ramon Named on List of Greenville’s Best & Brightest!
So proud of Ramon for being named Greenville Business Magazine’s Best & Brightest 35 and under.
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The Three C’s of Hispanic Marketing for Financial Institutions (Part III)
The point: Discover what makes the lives of Hispanics unique from non-Hispanics.
When you learn what motivates and excites them, you will learn how to appeal to them. That’s how you’ll reach Hispanics—by thinking how they think.
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The Three C’s of Hispanic Marketing for Financial Institutions (Part II)
Community
Hispanic culture is centered around people and relationships. Realizing this is essential for understanding and, therefore, reaching Hispanics. Their community philosophy influences how they interact with businesses, and it can be seen in two specific ways: their priorities and online activity.
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The Three C’s of Hispanic Marketing for Financial Institutions (Part I)
By 2020, one in five Americans are expected to be of Hispanic origin.
This staggering statistic demands your business’s attention. Many companies would agree that ignoring the Hispanic market is a mistake. But most are unsure of how to reach them. And others still wonder if their particular business truly needs to market to Hispanics right now, or if they can push it off a little longer.
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