You’re experienced enough to know that you can’t market to the entire Hispanic market the same way, but there are a multitude of ways to understand the market segments. Today we’re going to discuss […]
It’s not surprising that the online U.S. Hispanic market has been steadily growing for a few years. As we continue to grow with our clients in this amazing space, we discovered the common misconception that Hispanics rely on and consume traditional media more than mainstream U.S. consumers. [Read more…]Read More
You’re experienced enough to know that you can’t market to the entire Hispanic market the same way, but there are a multitude of ways to understand the market segments. Today we’re going to discuss immigration generations. We’re especially interested in the cultural trends—how do 1st, 2nd, and 3rd generation Hispanics feel about their culture?Read More
Some marketers think that advertising is about clever headlines and beautiful visuals. Other marketers think that translating that ad into Spanish is a good Hispanic marketing strategy. We think those approaches miss a vital foundation. The best marketing begins with the *market*—understanding your customers’ wants and needs.Read More
Our coverboy strikes again with Upstate Business Journal!
Our CEO, Ramon Nieves-Lugo, was recently featured on the cover of the Upstate Business Journal, a leading business publication here in Greenville. The article inside describes Ramon’s role in bridging language and cultural gaps at Greenville’s annual “Fall for Greenville” celebration, and tells a little of our history as a Hispanic ad agency:Read More
UniComm Media Group (UMG), a full service, Hispanic advertising agency based in Greenville, SC, has added Luis Martinez as a new partner. Martinez, a digital, media and Hispanic corporate marketing leader at Denny’s, will add years of relevant brand expertise to UMG’s growth strategy.Read More
Hispanic culture is centered around people and relationships. Realizing this is essential for understanding and, therefore, reaching Hispanics. Their community philosophy influences how they interact with businesses, and it can be seen in two specific ways: their priorities and online activity.Read More