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American Hispanics have been hit hard in 2020. Due to language barriers in certain areas, many businesses in America don’t know how Hispanics have been impacted or how to help.

To grow understanding for businesses that employ Hispanics or seek to reach Hispanics with their services, on July 23, 2020 we sat down with Maria Cristina Rios, a recognized marketing leader specializing in retail, multicultural and event marketing, including every aspect of promotional strategy from creative to media.

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Have you ever wondered if you could expand your brand’s audience to include Hispanics by running a Spanish version of your English social media page? We can tell you from personal experience what this looks like.

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Like most Americans, Hispanics are currently trying to find a “new normal” amidst a pandemic, an election year, and renewed conversations around race relations.

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The Hispanic community continues to grow each year. The spending power of the more than 57 million Hispanics in the U.S. offers a unique opportunity for retailers, manufacturers, the food industry, the health industry, and other brands in the consumer space. In fact, marketing industry research suggests that Hispanic spending increases across the automotive, retail, consumer goods, financial services, and insurance sectors throughout tax season.

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As more Hispanic families stay at home, Latinos are more active online. At UMG, we want to show you what they are talking about and how they are engaging online.

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States across the country are slowly reopening parts of their economies as impacts of COVID-19 begin to wane in certain local communities. In those states, park systems, many retail businesses and even some close contact establishments like gyms are being allowed to reopen in an effort to revive local economies. While these efforts will certainly make it easier for consumers to buy goods and for retail and service workers to return to the workforce, it remains to be seen how consumers will interact with this slowly-opening economy, and initial results from a national survey from Latino Decisions suggests that Hispanic consumers will be among the most affected consumers with 76% of Hispanics expressing concern that they won’t be able to cover basic expenses in the months ahead. [Read more…]

The ongoing pandemic continues to change how brands reach their consumers. Online internet traffic is up across the board and with most of the country under stay-at-home orders, consumers are spending more time than ever in front of screens. The Hispanic market is no different. Already considered heavy consumers of digital content, Hispanic consumers in the COVID-19 era are finding themselves online for longer and across a wide variety of channels.

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