UMG’s latest whitepaper leverages data on where the US Hispanic Market spends time to derive meaningful and actionable insight for marketers that are either new to the Hispanic Market opportunity or are looking to […]
In our last post, we talked about Customer Experience Marketing and gave examples of how clients have used it to advance their brands. To recap briefly, Customer Experience Marketing is a marketing strategy that focuses on how your customers feel about their experience with your brand. It’s especially effective for marketers targeting a particular client segment or trouble-shooting downward trends in marketing conversions. How can you incorporate Customer Experience Marketing into your marketing strategy?Read More
It’s not surprising that the online U.S. Hispanic market has been steadily growing for a few years. As we continue to grow with our clients in this amazing space, we discovered the common misconception that Hispanics rely on and consume traditional media more than mainstream U.S. consumers. [Read more…]Read More
You’re experienced enough to know that you can’t market to the entire Hispanic market the same way, but there are a multitude of ways to understand the market segments. Today we’re going to discuss immigration generations. We’re especially interested in the cultural trends—how do 1st, 2nd, and 3rd generation Hispanics feel about their culture?Read More
Some marketers think that advertising is about clever headlines and beautiful visuals. Other marketers think that translating that ad into Spanish is a good Hispanic marketing strategy. We think those approaches miss a vital foundation. The best marketing begins with the *market*—understanding your customers’ wants and needs.Read More
Our coverboy strikes again with Upstate Business Journal!
Our CEO, Ramon Nieves-Lugo, was recently featured on the cover of the Upstate Business Journal, a leading business publication here in Greenville. The article inside describes Ramon’s role in bridging language and cultural gaps at Greenville’s annual “Fall for Greenville” celebration, and tells a little of our history as a Hispanic ad agency:Read More
UniComm Media Group (UMG), a full service, Hispanic advertising agency based in Greenville, SC, has added Luis Martinez as a new partner. Martinez, a digital, media and Hispanic corporate marketing leader at Denny’s, will add years of relevant brand expertise to UMG’s growth strategy.Read More