UMG’s latest whitepaper leverages data on where the US Hispanic Market spends time to derive meaningful and actionable insight for marketers that are either new to the Hispanic Market opportunity or are looking to […]
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Brands Winning with the Hispanic Market: Lessons from Zyrtec
At UMG, we partner with ambitious brands looking to accelerate their growth by tapping into the power of the Hispanic market–a market expected to grow by over 60% in the next 20 years! As we have discussed sources for ideas, we often draw inspiration from the groundwork laid by major players in the space. While no one brand or campaign should serve as a copy-and-paste for your own efforts, we have often found that those at the forefront of connecting with the Hispanic market display many valuable qualities. Additionally, their achievements serve as examples for our clients to consider and techniques to derive lessons from as we create impactful strategies, media plans, and creativity that drive business results. Zyrtec is one such example.
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Brands Winning with the Hispanic Market: Lessons from cNet
At UMG, we partner with ambitious brands looking to accelerate their growth by tapping into the power of the Hispanic market, which is expected to grow by over 60% in the next 20 years. As we discuss sources for ideas, we often refer to the groundwork laid by major players in the space. While no one brand or campaign should serve as a copy and paste for your own efforts, we have often found that those at the forefront of connecting with the Hispanic market exemplify many noteworthy qualities. They offer examples to derive lessons from, and examples to leverage as we work to create impactful strategies, media plans, and creative that drive business results.
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Sentricon partners with UMG for Hispanic Marketing
(Greenville, SC) January 19, 2021 – UniComm Media Group (UMG) was recently selected by Corteva Agriscience, a major American agricultural chemical and seed company, to create a Hispanic marketing action plan to advance Sentricon, the number one brand in termite protection, among Hispanic homeowners.
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UMG 50 Most Influential People Press Release
UniComm Media Group is thrilled to announce that its CEO, Ramon Nieves-Lugo, has been nominated as one of Greenville’s 50 Most Influential people!
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How can businesses help Hispanics in 2020?
American Hispanics have been hit hard in 2020. Due to language barriers in certain areas, many businesses in America don’t know how Hispanics have been impacted or how to help.
To grow understanding for businesses that employ Hispanics or seek to reach Hispanics with their services, on July 23, 2020 we sat down with Maria Cristina Rios, a recognized marketing leader specializing in retail, multicultural and event marketing, including every aspect of promotional strategy from creative to media.
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Should you run a Spanish version of your Facebook page?
Have you ever wondered if you could expand your brand’s audience to include Hispanics by running a Spanish version of your English social media page? We can tell you from personal experience what this looks like.
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#NuevaNormalidad: The New Normal
Like most Americans, Hispanics are currently trying to find a “new normal” amidst a pandemic, an election year, and renewed conversations around race relations.
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How Speaking Spanish Is Fighting COVID-19
When we created this campaign for the Latino Communications Community Development Corporation (LCCDC), COVID-19 was infecting the Hispanic community at a rapid pace; about 15% of South Carolina’s COVID-19 confirmed cases were coming from the Hispanic community (especially in Greenville and Charleston).
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How Does Tax Season Impact Marketing to American Hispanics?
The Hispanic community continues to grow each year. The spending power of the more than 57 million Hispanics in the U.S. offers a unique opportunity for retailers, manufacturers, the food industry, the health industry, and other brands in the consumer space. In fact, marketing industry research suggests that Hispanic spending increases across the automotive, retail, consumer goods, financial services, and insurance sectors throughout tax season.
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Conversations Trending in the Hispanic Market
As more Hispanic families stay at home, Latinos are more active online. At UMG, we want to show you what they are talking about and how they are engaging online.
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