Unicomm Media Group (UMG) has always helped clients tell their stories to Hispanic consumers while maximizing their marketing dollars. Now, a new partnership is taking UMG’s ability to target and track specific market segments to the next level.
Influential Helps UMG Clients Connect with Emerging Hispanic Influencers
Influencer marketing. It’s a new and effective way for companies to put their products and services in front of the right consumers. Understandably, a lot of marketing leaders have questions about how to use this new resource:
Brands Winning with the Hispanic Market: Lessons from Kia
Kia: Entering a Saturated Hispanic Market
Kia entered the US Market in the 90s, at a time where there were already many established brands: Ford, Toyota, and Nissan, to name a few. These brands had already been making investments in not only the American market but with Hispanics in particular, for many years prior to Kia’s arrival. Thus, in order for Kia to be successful, it had to make meaningful investments to get in front of the Hispanic audience.