We recently launched an ad campaign for our client, Carolina Dental Alliance, that targets Hispanics in South Carolina. The premise centers on two key concepts:
To read part 1 of our story, click here.
When we started the company, our agency space consisted of a 12″x18″ dry erase board, markers and more ideas than we could fit on that small board. We would list our target clients on our board as a reminder of who our big catches were. Because of that list, we would spend hours talking about how they made advertising decisions and how we could become a part of that process.
Wondering if you qualify to hire an ad agency? Maybe you think your business is still too small or your workload is unpredictable, but you’re probably more qualified than you think. Either way, never hesitate to look into your options. Many agencies are willing to work even with small businesses and will help you customize their services.