One of the first projects Emma tackled at UMG was creating a catchy but evergreen billboard design for one of the CDA offices. The board would be mainly promotional and would be placed in a small-town location. We needed to catch the attention of potential patients while still presenting them with basic information. The solution ended up being more fun than anything.
This past quarter, UMG launched a marketing blitz for SC Orthodontics Group.
The group wanted to announce a new orthodontic dentist at their Columbia office and attract new patients.
Not only did the campaign require a turnaround of less than two weeks, but our creative team struggled to choose the best messaging angle. However, this campaign turned out to be one of our most successful yet.
We recently launched an ad campaign for our client, Carolina Dental Alliance, that targets Hispanics in South Carolina. The premise centers on two key concepts: