2020 is well underway, but we wanted to take a minute to reflect on our favorite holiday. In many countries, Christmas or New Year’s gets the most attention, but for many Hispanic cultures, it’s Three Kings Day (a.k.a., Epiphany) that, quite literally, takes the cake. This year, in honor of UMG’s 10th anniversary, we wanted to celebrate Three Kings Day in a special way, so we commissioned local Greenville sculptor, Doug Young, to create a 3 Kings bas-relief for our clients. Here, we want to dive a little deeper into how Hispanic cultures around the world celebrate Three Kings Day.
It’s not surprising that the online U.S. Hispanic market has been steadily growing for a few years. As we continue to grow with our clients in this amazing space, we discovered the common misconception that Hispanics rely on and consume traditional media more than mainstream U.S. consumers. [Read more…]
You’re experienced enough to know that you can’t market to the entire Hispanic market the same way, but there are a multitude of ways to understand the market segments. Today we’re going to discuss immigration generations. We’re especially interested in the cultural trends—how do 1st, 2nd, and 3rd generation Hispanics feel about their culture?