States across the country are slowly reopening parts of their economies as impacts of COVID-19 begin to wane in certain local communities. In those states, park systems, many retail businesses and even some close contact establishments like gyms are being allowed to reopen in an effort to revive local economies. While these efforts will certainly make it easier for consumers to buy goods and for retail and service workers to return to the workforce, it remains to be seen how consumers will interact with this slowly-opening economy, and initial results from a national survey from Latino Decisions suggests that Hispanic consumers will be among the most affected consumers with 76% of Hispanics expressing concern that they won’t be able to cover basic expenses in the months ahead. [Read more…]

The ongoing pandemic continues to change how brands reach their consumers. Online internet traffic is up across the board and with most of the country under stay-at-home orders, consumers are spending more time than ever in front of screens. The Hispanic market is no different. Already considered heavy consumers of digital content, Hispanic consumers in the COVID-19 era are finding themselves online for longer and across a wide variety of channels.

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