Some marketers think that advertising is about clever headlines and beautiful visuals. Other marketers think that translating that ad into Spanish is a good Hispanic marketing strategy. We think those approaches miss a vital foundation. The best marketing begins with the *market*—understanding your customers’ wants and needs.
Ramon Nieves-Lugo featured on UBJ Cover
Our coverboy strikes again with Upstate Business Journal!
Our CEO, Ramon Nieves-Lugo, was recently featured on the cover of the Upstate Business Journal, a leading business publication here in Greenville. The article inside describes Ramon’s role in bridging language and cultural gaps at Greenville’s annual “Fall for Greenville” celebration, and tells a little of our history as a Hispanic ad agency: