American Hispanics have been hit hard in 2020. Due to language barriers in certain areas, many businesses in America don’t know how Hispanics have been impacted or how to help.

To grow understanding for businesses that employ Hispanics or seek to reach Hispanics with their services, on July 23, 2020 we sat down with Maria Cristina Rios, a recognized marketing leader specializing in retail, multicultural and event marketing, including every aspect of promotional strategy from creative to media.

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Have you ever wondered if you could expand your brand’s audience to include Hispanics by running a Spanish version of your English social media page? We can tell you from personal experience what this looks like.

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Like most Americans, Hispanics are currently trying to find a “new normal” amidst a pandemic, an election year, and renewed conversations around race relations.

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